'Reggaeton,'
SONY BMG Film's first feature, will be produced
by Jennifer Lopez and Simon Fields for Nuyorican
Productions and by Sofia Sondervan on behalf
of SONY BMG Film.
The
picture will be shot on location in New York
and Puerto Rico with production expected to
commence in Spring 2006.
'Reggaeton'
is the stor of Rob, a talented 21-year-old from
the South Bronx whose dreams of hip-hop stardom
are dashed when a run-in with local thugs makes
him flee the city to hide in Puerto Rico with
the father he never knew. There he finds love
with a street-savvy local girl, CC, and discovers
a new genre of music, a mix of hip-hop and reggae.
The locals call it Reggaeton. Rob partners with
his half brother, a DJ, and together they make
groundbreaking strides and are poised to become
Reggaeton stars. But, when a corrupt music producer
"discovers" Rob and offers him a record
deal that brings him and CC back to New York,
a new conflict threatens his romance and his
budding career.
'Reggaeton'
is one of the most original scripts we've come
across since we launched this division,"
said Sofia Sondervan. "We expect it will
attract a top-notch director and cast."
“This
project is a great way to launch SONY BMG Film,"
said Andrew Lack, CEO, SONY BMG MUSIC ENTERTAINMENT.
'Reggaeton' perfectly meets our mandate to develop
features that create a compelling blend of music
and film.“
Hip-hop
cultures most beautiful Puerto Rican - Jennifer
Lopez commented, "This script is a perfect
fit for us because not only is it a compelling
story with great characters, but it also combines
two elements that are very close to my heart
-- music and Puerto Rico."
"We
are excited
to be working with SONY BMG to bring this timely
material to audiences," said Simon Fields.
“The synergistic relationship of our two
companies makes this a very strong and exciting
project."
Janet
Sales, Nuyorican's head of development, brought
"Reggaeton" to SONY BMG Film. The
deal was negotiated by Andrew Ross on behalf
of SONY BMG, Bob Wallerstein for Nuyorican Productions
and Matt Leipzig and Jordan Bayer at Original
Artists for Albert Leon.
SONY
BMG MUSIC ENTERTAINMENT has a stable of Reggaeton
artists including Voltio, Calle 13, Alexis y
Fido, Zion y Lennox, John Eric and M.R.P. as
well as a label deal with the highly influential
Puerto Rican imprint, White Lion.
More
information at http://www.bmg.com
