Cingular Sounds Live will give customers exclusive access to see and hear concert performances by some of today’s most popular artists – all from their wireless phone

Reggaetón star and Latin Grammy Award winner Daddy Yankee performs during “Cingular Sounds: Live” concert series at the Wiltern Theater in Los Angeles.

Daddy Yankee, one of the nation’s top Latino entertainers in the Hispanic music industry’s hottest genre: reggaetón — added yet another musical element to Cingular Wireless’ repertoire of mobile telephone features.

This past Thursday, Cingular kicked-off the “by invitation only” CSL series in Los Angeles, which featured performances of his reggaetón hits Gasolina and Lo que pasó, pasó by Grammy Award winner Daddy Yankee and a special guest appearance by The Pussycat Dolls, whose singles “Don’t Cha” and “Stickwitu” have become major pop hits.

Cingular Sounds: Live (CSL) is a unique concert series designed to generate exclusive content specifically for the mobile environment. It was the first in a series of regular concert events scheduled for throughout the country, in which the video-taped footage from each event will be used as part of the company’s exclusive offering to its customers. Utilizing the company’s soon-to-be introduced, on-demand streaming video service, Cingular Video, customers will be able to use their 3G-compatible wireless phones to watch concert highlights just days after the live concert event.

“Showing video content on wireless devices is not necessarily new anymore, but what makes ‘Cingular Sounds: Live’ so unique is that we aren’t chasing music concerts to get this footage. Instead, we are actually creating these mobile music events for the sole purpose of making the content available for our all of our customers to access and enjoy on their wireless phones,” said David Garver, executive director of segment marketing and sponsorships, Cingular Wireless.

CSL is the latest development in the company’s successful Cingular Sounds program. The creation of the live concert series demonstrates Cingular’s leadership in wireless music innovation, as well as the natural synergies between wireless and music.

“With the advancement of wireless networks and handset technologies, the cell phone is becoming a true entertainment device. Innovative programs like Cingular Sounds Live allow us to address the needs of our diverse consumers who want to stay connected to their lives – and their music – while mobile,” added Garver.