Soon
to become one
of Hip Hop’s
booming cultural
magnets, her music
has no boundaries.
Staking her claim
on this urban
movement, she
combines Hip Hop,
Dance Hall, Reggaeton,
and R&B captivating
the publics ear
with unabashed
and up front lyrics
as well as fiery
club bangers.
A true pro-female,
Adassa is a creative
force to be reckoned
with.
Born
in Miami, Fl.
February 5th this
singer-songwriter
is daughter to
Colombian parents.
Raised in St.
Croix, Virgin
Islands, she represents
the new multi
cultural generation
dominating both
the English and
Spanish language.
As a child, her
first taste of
the stage was
at the age of
4, when she sang
with her mother
in Church. “
I remember begging
my Mom to teach
me the hymn, since
I was to little
to read, and give
me a chance to
go on stage with
her. While on
stage I knew at
that moment, I
wanted to be a
singer.”
From that moment
on she started
experimenting
with colorful
vocal techniques
and harmonies
studying musical
theory and opera,
expanding her
vocal range.
Propelled
by her overwhelming
passion for self
expression, from
a very young age
she received many
awards not only
as a singer, but
as a writer as
well. Many of
her poems were
published as early
as the age of
10, moment in
time in which
she wrote a poem
dedicated to Martin
Luther King Jr.
At 14, she published
another titled
“The Rose”
and “Who
am I”. To
this day Adassa
continues writing
poetry, although
in anonymous fashion,
solely for the
need to be heard.
At
the age of 15
was the first
time she stepped
into a recording
studio alongside
her mother, to
record a Christian
Album. Although,
It wasn’t
until she was
17 that she got
her big break
and was able to
prove what she
was capable of.
Her brother and
musical promoter
Chuly, invited
her to form part
of a group named
“Xtasy”,
opportunity which
drove her to move
to Houston, Texas.
The immediate
musical bond she
made with heavy
hitter Don Candiani,
producer and songwriter
for the group,
was evident. It
was at this precise
moment in which
she flourished
as a songwriter
and subsequently
landed her first
record deal along
side the group,
with Caiman Records.
“Even though
I had already
recorded a Christian
album, it was
with “Xtasy”
that I had a chance
to work with a
notorious producer
and write my own
songs.”
she remembers.
Once the album
was finished,
she took the life
changing decision
to leave the group
and take the long
road to success
as a solo artist.
“I left
the group before
the album dropped.
They removed my
image, but kept
my vocals on the
production.”She
comments with
no regret. Determined
to quench her
thirst for the
stage and self
expression, she
packed her bangs
and moved to Monterrey,
Mexico. This is
where she learned
the magic of being
a true performer.
“I had to
memorize forty
to fifty songs
per week along
with different
choreographies
and a live band.
I learned that
this career is
not based on just
being an artist,
it’s about
entertaining the
public.”
She toured through
the borders of
the U.S. and Mexico
from Monterrey,
Tampico, Saltillo,
to Laredo, Reynosa
and Mc. Allen,
Texas just to
name a few cities.
“It was
here where I grew
musically and
as a performer.”
she comments.
With
tenacity and developed
musical talent,
she decides to
move back to the
U.S. determined
to establish herself
as a solo artist.
It is while living
in Mc. Allen,
Texas that she
becomes part of
the underground
Hip- Hop movement
releasing her
first album “Down
South”,
a backpack out-of-the
trunk distributed
album. With no
limitations and
all sincerity,
Adassa let it
all out in this
album with sexy,
aggressive rhymes
and themes from
happiness, deep
emotion, to domestic
violence and everything
in between. “Down
South was a real
emotional album
for me that’s
why I can’t
leave it behind.
It was the first
time I expressed
myself without
holding back.
I think it’s
important to show
your colors, as
dark or as bright
as they may be.
Music should be
a form of release,
a musical diary
in which you can
unleash yourself
with no remorse.”
She
succeeded in creating
a buzz, yet she
hungered for more
which lead her
back to Houston,
TX where she recorded
her second underground
self-titled album
distributed through
Hoodlum Records,
an independent
label. It showcased
her aggressive,
yet sexy and playful
side and was well
received in the
clubs and even
leaked into local
radio stations.
Riding on the
growing buzz and
underground success
of these albums,
she moved to Miami
where she released
“On The
Floor” and
gained National
Distribution.
With
her musical career
on the rise, Adassa
had the opportunity
to tour with artists
such as Daddy
Yankee, Lil’
Flip, Pit Bull,
Ivy Queen, Don
Omar, Lil’
John, Kevin Little,
Vico C., Baby
Rasta y Gringo,
Wisin y Yandell,
Sasha, Baby Bash
and Juvenile among
others. She also
made high-profile
cameo appearances
with Ciara and
Missy Elliott
on “1,2
Step” Don
Candiani Reggaeton
Remix, with Pit
Bull on the title
track record off
of her debut album
“Kamasutra”,
and along side
Tego Calderon
and Roselyn Sanchez
to name a few.
Her
hotly anticipated
new CD “Kamasutra”
through Universal
Latino is proof
that perseverance
and talent are
rewarded. This
opinionated, seductive,
yet lyrically
flirtatious album
includes 15 completely
bilingual sharp
tracks produced
by heavy hitter
Don Candiani,
in which Adassa
proves her versatility
not only lyrically,
but vocally as
well. Every song
has it’s
own identity from
“Kamasutra”
which is an Indian
laced sensual
Hip Hop track,
to “Bang,
Bang” a
high voltage Reggaeton
which has already
become a record
pool chart topper
along with “De
Tra” another
high-energy cut.
This album is
a reflection of
the musical influences
she had growing
up. She was exposed
to a musical array
of artists from
the Dance Hall
and Reggaeton
of Bennie Man,
Patra, Shabba
Ranks, Elephant
Man, Lady Saw,
Shaggy, El General
and Vico C., to
the Hip Hop and
R&B from artists
such as Missy
Elliott, Bone
Thugs n’
Harmony, TuPac,
Mary J. Blidge,
Mariah Carey and
Boys 2 Men. “I
think this album
represents who
I am. My passion,
my sensuality,
my maturity, my
playfulness, and
my sexual aggressivity.
There are songs
I feel more in
English others
in Spanish, there
are even some
cuts in Spanglish.”
With
radio ready singles
on hand, Adassa
is the complete
package. Eager
to prove herself,
this charismatic
superstar on the
rise has paid
her dues and is
here to seize
the spotlight. |