That's
why, despite being
blackballed by
the industry,
without a major-label
recording contract,
heads still gravitated
to Jamaica, Queens'
realest son, 50
Cent, like the
planets to the
sun. 50 Cent,
born Curtis Jackson
26 years ago,
is the real deal,
the genuine article.
He's a man of
the streets, intimately
familiar with
its codes and
its violence,
but still, 50,
an incredibly
intelligent and
deliberate man,
holds himself
with a regal air
as if above the
pettiness which
surrounds him.
Couple his true-life
hardship with
his knack for
addictive, syrupy
hooks, it's clear
that 50 has exactly
what it takes
to ride down the
road to riches
and diamond rings.
50 is real, so
he does real things.
Born
into a notorious
Queens drug dynasty
during the late
'70s, 50 Cent
lost those closest
to him at an early
age. Raised without
a father, 50's
mother, whose
name carried weight
in the street
(hint, hint, dummies),
was found dead
under mysterious
circumstances
before he could
hit his teens.
The orphaned youth
was taken in by
his grandparents,
who provided for
50. But his desire
for things would
drive him to the
block. Which in
his case was the
infamous New York
Avenue, now known
as Guy R. Brewer
Blvd. There, 50
stepped up to
get his rep up,
amassing a small
fortune and a
lengthy rap sheet.
But the birth
of his son put
things in perspective
for the post adolescent,
and 50 began to
pursue rap seriously.
He signed with
JMJ, the label
of Run DMC DJ
Jam Master Jay
and began learning
his trade. JMJ
would teach the
young buck to
count bars and
structure songs.
Unfortunately,
caught up in industry
limbo, there wasn't
much JMJ could
do for 50.
The
platinum hitmakers
Trackmasters took
notice of 50 and
signed him to
Columbia Records
in 1999. They
shipped 50 to
Upstate NY where
they locked him
up in the studio
for 2 1/2 weeks.
He turned out
36 songs in this
short period,
which resulted
in "Power
Of A Dollar,"
an unreleased
masterpiece that
Blaze Magazine
judged a classic.
50's stick up
kid anthem "How
to Rob" blew
through the roof
and playfully
painted him as
a deliriously
hungry up-and-comer
daydreaming of
robbing famous
rappers. But 50
and the fans were
the only ones
laughing. Unable
to take a joke,
Jay-Z, Big Pun,
Sticky Fingaz,
and Ghostface
Killah all replied
to the song. "It
wasn't personal.
It was comedy
based on truth,
which made it
so funny,"
says 50 Cent.
In
April of '00,
50 was shot 9
times, including
a .9mm bullet
to the face, in
front of his grandmothers
house in Queens.
He spent the next
few months in
recovery while
Columbia Records
dropped him from
the label. 50
didn't fold, he
flew. Right into
the zone. He banged
out track after
track, despite
no income or backing,
with his new business
partner and friend
Sha Money XL.
The two recorded
over 30 songs,
strictly for mix-tapes,
with the soul
purpose of building
a buzz. 50's street
value rose and
by the end of
the spring of
'01 he'd released
the new material
independently
on the makeshift
LP, "Guess
Who's Back?".
Beginning to attract
interest, and
now backed by
his crew, G-Unit,
50 stayed on his
grind and made
more songs. But
it was different
this time. Rather
than create new
songs as they
had before, 50
decided to showcase
his hit-making
ability by retouching
first-class beats
which had already
been used. They
released the red,
white and blue
bootleg, "50
Cent Is the Future,"
revisiting material
by Jay-Z and even
Rapheal Saadiq.
That's
when the unbelievable
happened, and
hip-hop history
was written. The
energetic CD caught
the ear of supa
MC Eminem, and
within a week
Em was on the
radio saying,
'50 Cent is my
favorite rapper
right now.' Em
looked to mentor
Dr. Dre to confirm
his belief in
the young hitmaker,
and the good doctor
co-signed. Floored
by the appreciation
of the greats,
50 didn't hesitate
in signing with
the dream team.
In the wake of
his acquisition,
50 Cent has become
the most sought
after newcomer
in almost a decade.
Not since the
summer of '94,
when radio would
play absolutely
anything Notorious
B.I.G. related,
has hip-hop seen
buzz like this.
Ever
the clever businessman,
50 didn't let
the opportunity
escape him and
quickly released
another bootleg
of borrowed beats,
"No Mercy,
No Fear."
The CD featured
only one new track,
"Wanksta,"
which was certainly
not intended for
radio, but the
streets couldn't
wait for the official
single and within
weeks "Wanksta"
became New York's
most requested
record. Thankfully,
the stellar cut
has found a home
on the multi-platinum
soundtrack to
Eminem's smash
movie, "8
Mile." With
several huge hits
already under
his belt, 50 Cent
is poised to be
the artist to
beat next year.
He's coming with
over ten incredible
tracks stashed
from last spring
and newly recorded
winners courtesy
of Eminem, who's
really cut his
production teeth
of late, and hip-hop's
greatest, highest-selling
producer Dr. Dre.
"Creatively,
what more could
I ask for?"
he asks jokingly.
"You know
if me and Em is
in the same room
then it's gonna
be a friendly
competition, neither
of us wanna let
the other one
down. And Dre???
C'mon." Promising
an LP of the caliber
of rap classics
like "Illmatic,"
"Ready to
Die," and
"Reasonable
Doubt," 50
Cent's debut promises
to set the pace
for hip-hop in
coming years.
The product of
his unrelenting
drive, talent
and, frankly,
his real-ness,
50's official
first album promises
to do for him
just what it says.
With his infectious
flow and viciously
funny I-don't-give-a-f***
personality, there
is no doubt that
50 Cent will Get
Rich or Die Trying.
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